Work That Operates in the Real World.

A selection of the platforms, intelligence systems, data foundations, and commerce experiences Craffo has engineered for brands across the region and beyond. Every engagement begins with architecture. Every outcome is measured in production.

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Selected Engagements

Unified Commerce Platform — Regional Retail Group

Domain: Commerce Experience · Digital Engineering
Outcome: Replatformed a multi-brand retail group onto a composable commerce architecture spanning storefront, OMS, and POS. Unified inventory and customer identity across six brands, reduced checkout abandonment by 34%, and enabled weekly release velocity where quarterly was previously the ceiling.

AI-Driven Merchandising Engine — GCC D2C Brand

Domain: AI & Automation · Commerce Experience
Outcome: Designed and deployed an intelligent merchandising system on a Salla-based storefront — real-time personalization, dynamic category sort, and propensity-driven recommendations. Lifted revenue per session by 21% and average order value by 14% in the first two quarters post-launch.

Enterprise Data Platform — Financial Services

Domain: Data & Infrastructure
Outcome: Engineered a governed lakehouse foundation unifying seventeen source systems, with lineage, quality, and access controls enforced in the platform layer. Cut reporting cycle time from days to minutes and established the data substrate for downstream AI use cases.

Agentic Operations Workflow — Logistics Enterprise

Domain: AI & Automation
Outcome: Built a multi-agent automation layer that triages exceptions, drafts customer communications, and executes resolution workflows across ERP and ticketing systems. Reduced average handling time by 47% while improving first-contact resolution rates.

Cloud Landing Zone & Platform Engineering — Healthtech

Domain: Data & Infrastructure · Digital Engineering
Outcome: Stood up a compliant, multi-region cloud landing zone and an internal developer platform that shipped its first production workload in weeks. Encoded security, cost, and reliability policy as code — so every subsequent team inherited the standard by default.

Zid-Native Storefront & Checkout Re-Engineering — Fashion Brand

Domain: Commerce Experience
Outcome: Re-engineered a Zid-powered storefront with a performance-optimized theme, regional payment integrations (Mada, Apple Pay, Tabby), and a conversion-engineered checkout. Mobile conversion rate improved by 28%; time-to-interactive dropped by more than half.

Conversational Commerce Assistant — Consumer Electronics

Domain: AI & Automation · Commerce Experience
Outcome: Deployed a retrieval-grounded conversational assistant across web and messaging channels — product discovery, order support, and guided purchase flows. Deflected a majority of tier-one support contacts while directly contributing to assisted conversion.

Predictive Revenue Intelligence — B2B SaaS

Domain: AI & Automation · Data & Infrastructure
Outcome: Delivered a propensity and churn modeling system integrated directly into the revenue workflow, with model outputs surfaced inside CRM rather than a separate dashboard. Sales and success teams now operate against prioritized, model-ranked accounts as the default.

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Industries We Serve

Retail and commerce, financial services, logistics, healthcare, telecommunications, media, government, and high-growth technology. Different industries, same standard of engineering.

What Our Partners Say

Craffo didn’t just deliver a platform — they left us with an architecture we can build the next five years on.

Chief Technology Officer, Regional Retail Group

The level of engineering rigor is closer to a product company than an agency. That’s exactly what we needed.

VP of Engineering, Financial Services Enterprise

Have a System Worth Building?

The best engagements start with a real problem, a real business, and a decision to do the work properly. If that’s where you are, we should talk.